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Searching for die cut sticker printing in Singapore? Before you order, it’s worth understanding what die cut actually means — and why kiss cut stickers are almost always what buyers are looking for. This guide explains both clearly so you get exactly what you need.
What is a die cut sticker?
A die cut sticker is cut all the way through — sticker, adhesive and backing paper — so each individual sticker is fully separated from everything else. The result is a loose, standalone sticker with no backing sheet attached. Like a cookie cutter punching completely through a sheet of dough, leaving each piece fully detached.
Die cut stickers are used in manufacturing and industrial labelling where stickers are applied by machine rather than by hand — for example, automated bottle labelling lines where the machine picks and places each sticker individually from a roll. For most businesses ordering custom stickers in Singapore, this is not what you actually need.
What is a kiss cut sticker?
A kiss cut sticker is cut through the sticker and adhesive layer only — the blade stops just before cutting through the backing sheet. The backing stays completely intact, acting as a carrier that keeps all your stickers organised, protected and easy to peel one by one.
Think of it like pressing a cookie cutter into pastry but not cutting through the tray underneath. Each sticker is perfectly shaped and ready to peel — but stays on the backing until you need it.
This is what most people mean when they say “die cut sticker” — a sticker cut to a custom shape. In Singapore’s printing industry, kiss cut is the standard method for custom-shaped stickers. The terms are often used interchangeably by buyers, but kiss cut is almost always what you actually want.
Kiss cut vs die cut — side by side
Backing sheet
Kiss cut — backing stays intact. Stickers organised and protected until you peel them.
Die cut — fully cut through. No backing. Each sticker is loose and separate.
Ease of use
Kiss cut — peel and apply by hand. Easy, quick, no mess.
Die cut — loose stickers require machine application or careful manual handling.
Best for
Kiss cut — product labels, packaging seals, branding stickers, giveaways, retail, events.
Die cut — automated industrial labelling lines, machine application.
Custom shapes
Kiss cut — yes, any shape: round, oval, custom outline.
Die cut — yes, but cut all the way through including backing.
Multiple designs per sheet
Kiss cut — yes, multiple dieline option allows up to 30 different designs on one sheet.
Die cut — no, fully separated pieces cannot be ganged this way.
What most Singapore businesses need
Kiss cut — yes.
Die cut — only if you’re running an automated industrial labelling machine.
So what should you order?
If you’re looking for custom-shaped stickers in Singapore for product labels, packaging, branding, events or retail — kiss cut is what you need. ExpressPrint’s kiss cut label stickers are printed on a full 320mm × 482mm sheet, cut to any shape you choose, with 11 material options including Mirror Kote, Hologram, Chrome, Transparent OPP and Brown Kraft.
Need multiple different designs in one order? The Multiple Dieline option lets you put up to 30 different sticker designs — each with its own shape — onto a single sheet. One order, many designs.
Stickers for glass, metal, wood or ceramic? That’s a different product entirely — UV DTF stickers. Raised glossy finish, sticks to any hard surface, no heat press needed.
Order your stickers
Kiss Cut Label Sticker →
11 materials, any shape, 320×482mm sheet
Multiple Dieline Sticker Sheet →
Up to 30 designs, A6 to A3, custom sizes
UV DTF Sticker →
Raised glossy finish, sticks to any hard surface
Not sure which type suits your project? Tell us what surface you’re applying to and what you’re using it for — our team will point you in the right direction fast. Live chat on any product page during office hours, or email sa***@ex**********.sg anytime.
