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Flyers remain one of the most cost-effective marketing tools available to Singapore businesses — from hawker stall promotions to MNC product launches. But walking into a print order without understanding the basics can result in a stack of paper that looks nothing like what you imagined, or artwork that is not print-ready and delays your campaign.
This guide covers the practical decisions: size, paper weight, finish, and when each makes sense.
Common Flyer Sizes in Singapore
- A6 (105mm × 148mm) — postcard-sized. Fits in a hand or pocket comfortably. Great for events, vouchers, and quick promotions where a single key message is all you need. Affordable to print in large quantities.
- A5 (148mm × 210mm) — the most popular flyer size in Singapore. Large enough to include meaningful information, small enough to hand out without overwhelming people. Works well for menus, class schedules, and event programmes.
- A4 (210mm × 297mm) — closer to a full-page ad. Best for content-heavy material: product catalogues, price lists, and service overviews. Often used as inserts in corporate folders or document packs.
- DL (100mm × 210mm) — the long slim format designed to fit standard envelopes. A favourite for direct mail campaigns and counter displays. Very eye-catching as a door hanger.
- Tri-fold / bi-fold brochures — folded formats that turn a single sheet into a mini-booklet. A tri-fold on A4 gives you six panels for service explanations, menus, or tour itineraries.
Paper Weight: What the Numbers Mean
GSM (grams per square metre) tells you how thick and heavy the paper is. Higher GSM means stiffer and more premium.
- 80–115gsm — thin, like standard office paper. Fine for internal handouts or very high-volume flyer distributions where cost is the priority. Will not feel luxurious.
- 130–150gsm — the sweet spot for most flyers. Stiff enough to hold its shape, light enough to distribute in large quantities. Most Singapore event flyers are printed here.
- 170–200gsm — noticeably heavier. Feels more like a premium brochure. Ideal for restaurants, luxury brands, real estate, and anything where the material itself is part of the impression.
Gloss vs Matte
Gloss-coated paper makes colours vibrant and images sharp — the default for product promotions, food menus, and anything photo-heavy. Matte paper is less reflective, easier to read under direct light, and gives a more refined look increasingly popular with lifestyle and wellness brands. If you plan to write on the flyer — adding a handwritten voucher code — matte stock takes pen far better than gloss.
Pairing Your Flyer With Other Print
A flyer rarely works alone. Pair an A5 flyer with a roll-up standee at your booth for a complete brand presence. Use A4 brochures inside corporate folders for client handouts. Add name cards to every flyer stack so attendees can follow up directly. Add label stickers to seal folded DL mailers before sending.
Free artwork check on every order
ExpressPrint provides free templates for every flyer size and does a complimentary artwork check before going to press — catching bleed errors, resolution issues, and RGB colour mode before production begins.
Most common flyer file mistake
Sending your flyer artwork in RGB colour mode. It looks correct on screen but prints dull and desaturated. Always export as CMYK PDF before uploading.
Products mentioned in this article:
Flyers & brochuresPostersDocument printingBookletsCorporate folders
