Flyer Printing Singapore — Sizes, Paper Weights & How to Get the Best Result

Flyers are one of the most commonly ordered print products in Singapore — and one of the most misunderstood. Size, paper weight, lamination, offset vs digital — each choice has a clear practical impact on the result. This guide explains every decision clearly.

Flyer sizes in Singapore — A6, A5, A4, DL, A3 explained

• A6 (105 × 148mm) — postcard-sized. Punchy, cost-effective and easy to hand out. Ideal for coupons, event promotions and letterbox drops.
• DL (99 × 210mm) — slim format that stands out in display racks and fits standard envelopes. Popular for service menus and direct mail inserts.
• A5 (148 × 210mm) — the Singapore standard for general flyer distribution. Large enough for clear content, compact enough for easy handling.
• A4 (210 × 297mm) — maximum content space. Ideal for detailed product brochures, company profiles and information-heavy promotions.
• A3 (297 × 420mm) — large format flyer. High-impact retail and event displays, menu boards and property listings.

All sizes are available at ExpressPrint in both offset and digital printing with instant online pricing.

Paper weights for flyers — what the numbers mean

Paper weight (GSM — grams per square metre) determines how the flyer feels in the hand and how it holds up to handling:

• 80–100gsm — thin, lightweight. Suitable for letterbox drops and high-volume internal distribution where cost is the priority.
• 128–150gsm — standard weight. Professional feel, easy to fold, suitable for most promotional flyers.
• 170–200gsm — noticeably heavier. Semi-rigid, premium feel. Good for brochures and flyers that need to stand up in display racks.
• 250–350gsm — card weight. Very firm and substantial. Used when the flyer needs to feel like a premium marketing piece rather than a standard handout.

A common mistake is choosing a very light paper (80gsm) for a design that depends on a premium feel. If your flyer has full bleed photography and a brand story to communicate, 170gsm or above will significantly improve how it lands.

Gloss vs matte lamination — which is better for flyers?

Gloss lamination adds a high-shine coating to the paper surface. Colours appear more vivid and saturated. Best for photography-heavy designs, food imagery, vibrant product shots. The most popular choice for event flyers and F&B promotions.

Matte lamination adds a smooth, non-reflective coating. More sophisticated and easier to read in direct light. Colours appear more muted but more accurate. Best for corporate communications, professional services and designs with a lot of text. Matte is also more fingerprint-resistant than gloss.

Offset vs digital flyer printing — which is right for you?

Offset flyer printing suits larger quantities — typically 500 pieces and above. Production takes 4–6 working days but the cost per piece is significantly lower at high volumes, and colour consistency across the entire print run is excellent.

Digital flyer printing suits smaller quantities — typically under 500 pieces. Production takes 1–3 working days and there’s no setup cost, but the cost per piece is higher than offset at large volumes.

Both technologies are available at ExpressPrint. The product pages for offset flyers and digital flyers each show instant pricing for your specific quantity — so the right technology is built into the price.

How to prepare your flyer artwork file

• Format: PDF (PDF/X-1a) preferred. See how to prepare your PDF.
• Colour mode: CMYK (4C). See CMYK guide.
• Resolution: 300 DPI at actual print size.
• Bleed: 3mm on each side beyond the trim edge.
• Safe zone: 3mm on each side — keep all text and logos within this boundary.
• Folded flyers: include a creasing line on a separate layer for folded formats.

A free artwork check is included on every flyer order at ExpressPrint. If there’s an issue with your file, the team flags it before production begins.

Get an instant price for flyer printing →

Frequently asked questions

What is the standard flyer size in Singapore?

A5 (148 × 210mm) is the most commonly ordered flyer size in Singapore for general distribution. A6 is popular for coupons and compact handouts; A4 is used for detailed brochures and company profiles.

What paper weight should I use for flyers in Singapore?

128–150gsm is the standard weight for professional flyers. For premium marketing materials, 170–200gsm gives a noticeably more substantial feel. For high-volume letterbox drops where cost is the priority, 100gsm is acceptable.

What is the difference between gloss and matte lamination for flyers?

Gloss lamination makes colours appear more vivid and saturated — best for photography and food imagery. Matte lamination is smooth and non-reflective — more sophisticated, easier to read in direct light, better for corporate and professional designs.

How many flyers can I get for my budget?

Use the live price calculator on the flyer printing product page — enter your size, paper, lamination and quantity for an instant price. No quote required.

How long does flyer printing take in Singapore?

Digital flyers take 1–3 working days at ExpressPrint. Offset flyers take 4–6 working days. See digital flyer printing for faster turnaround on smaller quantities.