Print Is Just Paper at a Size. ExpressPrint’s Size Calculator Lets You Price Any Job — Instantly.

Here is something most people never stop to think about: every printed piece is fundamentally the same thing — ink on paper, cut to a size. A business card, a bookmark, a hang tag, a shelf talker, a thank-you note, a membership card insert — strip away the name and what remains is a width, a height, a material, and a quantity. ExpressPrint is built on this understanding. And it changes how you get a price.

Why the name on the product does not define the print

Walk into any print shop in Singapore and ask for a “hang tag” — they know what you mean. Ask for a “shelf talker” and most will understand. But try to find those exact items online and you will spend ten minutes clicking through menus before giving up and sending an email.

Online print catalogues are typically built around category names, not around what print actually is. In reality, a bookmark is just a long thin card. A wobbler is a small card on a spring. A door hanger is a card with a hole cut into it. A voucher is a card with specific printed text. An invitation card is a flat or folded piece at a chosen dimension. The printer handles all of them the same way — ink on stock, cut to shape. The name is for the customer’s convenience. The dimensions are what matter to the press.

ExpressPrint has named products for the items you already know

We have dedicated product pages for the most common print items used by Singapore businesses — each with its own size options, paper choices, and finish configurations, so ordering familiar items is fast and straightforward.

• Bookmarks — long card format for schools, libraries, and retail brands.
• Greeting tags — hang tags and gift tags for retail packaging, event favours, and product labelling.
• Wobblers — the spring-mounted shelf talkers used by F&B and retail brands to flag promotions at point of sale.
• Door hangers — for hospitality, property, and service businesses that need physical doorknob communication.
• Vouchers — promotional and gift vouchers with sequential numbering options.
• Invitation cards — for corporate events, product launches, weddings, and private functions.
• Greeting cards — folded cards for thank-you notes, festive messages, and corporate correspondence.
• PVC membership cards — credit-card format loyalty and VIP cards with premium finish options.

If your item has a name and a standard size, you will find it here — configured and ready to order in minutes.

But what about the item that does not have a name?

This is where years of handling real print jobs for real Singapore businesses makes the difference. After processing thousands of orders across industries — retail, F&B, events, corporate, e-commerce — ExpressPrint understands that what customers actually need does not always fit a named box.

A product launch team needs a card at an unusual dimension. A florist needs a tag sized to fit her bouquet wrap exactly. A hawker stall owner needs a laminated menu card that matches his tray. A property developer needs a landscape-format information card at a bespoke size. These are not edge cases. They are everyday print needs — and they deserve an instant answer, not a quote request form.

That experience is built into the way ExpressPrint prices certain products. Rather than locking you into preset dimensions, our size-based calculator lets you enter any width and height you need and get a confirmed price immediately. No preset limits. No category constraints. No back-and-forth. The size you need is the size you get priced for.

Products with free-size pricing at ExpressPrint

Free-size pricing is available across a range of our products — spanning card-weight pieces, single sheets, stickers and labels, and rigid display boards. Whether your job is small and card-sized or large and display-ready, you can enter your exact dimensions and get an instant confirmed price across different materials and finishes. These are the products where the size calculator is fully open — no standard size list, no preset restrictions:

• Express Digital Printing — any card-weight piece at any custom size. Hang tags, bookmarks, luggage tags, membership inserts, mini menus, event passes, shelf cards — if it is card-format and you have a dimension, you have a price.
• Loose Sheet Digital Printing — any single printed sheet at a custom size. Custom flyers, product inserts, information cards, promotional sheets, and any loose piece at a dimension you define.
• Label Sticker (Kiss Cut) — custom-size stickers and labels with a clean peel edge. Product labels, packaging stickers, promotional pieces — sized to exactly what your surface or packaging requires.
• Placard — rigid printed boards at any custom dimension. Retail POS signage, event display cards, directional signs, and counter displays where a stiff backing is needed at the exact size you specify.

And this is just the start. As ExpressPrint continues to expand its instant pricing capabilities, more product categories will support free-size calculation — because we believe every print job deserves a price you can see before you decide.

A practical example: the job with no category

A café owner in Tiong Bahru wants small laminated cards — 95mm × 60mm — to sit on each table showing the WiFi password, her social handles, and a QR code to her digital menu. It is not quite a tent card. It is not a business card. It is not a flyer. On many print platforms, she would need to submit an enquiry and wait for a custom quote before she could even decide whether to proceed.

At ExpressPrint, she goes to Express Digital Printing, types 95 × 60, selects matte lamination, enters a quantity of 20, and gets her price in seconds. The item has no official name in our system — and it does not need one. It is paper at a size, priced correctly, ready to order.

That is what ExpressPrint means when we say we understand print. Not just the machinery and the materials — but the reality of what Singapore businesses actually need to get done.

Products mentioned in this article:

Express Digital PrintingLoose Sheet DigitalLabel Sticker (Kiss Cut)PlacardBookmarkGreeting tagWobblerDoor hangerVoucherInvitation cardGreeting cardPVC membership card

Enter your size and get an instant price →