Your cart is currently empty!
In an era when everything seems to be moving digital, printed vouchers continue to outperform their expectations in Singapore. Gift vouchers, discount vouchers, loyalty redemption cards, event admission passes — the physical format carries an inherent value perception that a promo code in an email simply doesn’t replicate. Handing someone a printed voucher feels like giving them something tangible. That perception drives higher redemption rates and, ultimately, better ROI on your promotion spend.
Voucher Formats: Size and Form
The most common voucher sizes in Singapore are credit card size (85.6mm × 54mm), DL (99mm × 210mm, one-third A4), and A5 (148mm × 210mm). Credit card size is the most practical for gifting — it fits in a wallet, travels easily, and feels like a premium product rather than a paper flyer. DL is popular for event passes and voucher books where more information needs to be included. A5 works well for gift vouchers with a higher monetary value, where the larger format communicates the denomination more clearly.
For series vouchers or booklets — a “10 treatments for SGD X” format common in wellness and F&B — saddle-stitch booklets with perforated pages are the appropriate format. Each session, the recipient tears out one voucher. This keeps the remaining value visible and creates a satisfying, repeated interaction with your brand over multiple visits.
Security Features Worth Considering
For high-value vouchers, a basic printed design with no security features is genuinely risky. Colour photocopiers can reproduce most standard vouchers convincingly. Security features don’t need to be elaborate: a unique serial number printed on each voucher (allowing you to track redemptions and flag duplicates), a holographic sticker applied after printing, or a perforation that activates upon first use all add meaningful protection without significant cost.
For lower-value or internally distributed vouchers — staff benefits, small-scale promotions — these measures are less critical. But for gift vouchers sold to the public at face value, some form of authentication is worth building in from the design stage.
Design Principles That Drive Redemption
The design of a voucher influences whether it gets used or forgotten in a drawer. Three principles matter most. First, make the value clear — the denomination, discount, or entitlement should be the most prominent element on the front. Second, make the expiry date visible — customers who notice an expiry date are more likely to use the voucher before it lapses. Bury the expiry in small print and you’ll have a lower redemption rate and more customer frustration when they present an expired voucher. Third, brand it properly — a voucher that looks like a generic printed rectangle carries less perceived value than one that looks consistent with your brand identity. The extra design effort pays back in how the recipient values the voucher.
Paper and Finish for Vouchers
For standard promotional vouchers, 300gsm art card with matte or gloss lamination is the typical specification. At credit card size, 300gsm gives the voucher a solid, card-like feel. For gift vouchers positioned as premium products — spa treatments, fine dining, luxury retail — 350gsm with soft-touch lamination and spot UV on the logo creates a product that feels worth the denomination printed on it. The finishing cost is modest relative to the perceived value uplift it creates.
For voucher booklets with tear-out pages, the interior pages should be on lighter stock (100gsm to 130gsm) with a perforation line, and the cover on heavier card (250gsm to 300gsm) to give the booklet structure.
For voucher printing in Singapore with numbering, perforation, and custom finishes, see ExpressPrint’s voucher printing options.
